Ukash sales figures show 29% increase in VoIP calls as
customers used the internet to call their loved ones this
Valentine's Day.
Ukash, the international provider of online payments with cash,
reported an unexpected surge in customers using its prepaid
vouchers to use VoIP* this weekend - as consumers used the internet
to call their loved ones this Valentine's Day.
Ukash figures show that between Friday 13th and Saturday 14th
there was a 29% increase in Ukash vouchers being used to make VoIP
calls. This increase is ten times more than the same time period
the previous week and shows that consumers are happy to use modern
technology to whisper sweet nothings to their nearest and dearest
on even the most romantic of occasions.
Mark Chirnside, CEO of Ukash explains "It makes sense for people
to use VoIP to stay in touch with loved ones but we did not expect
to see such an uplift in our sales from our VoIP merchants on one
single day. It seems that modern day Romeos are using more
convenient and affordable ways to declare their love and using
Ukash to pay for VoIP allows consumers to buy online safely and
avoid the risk of online fraud - which is the last thing you want
on Valentine's Day."
Ukash, which has experienced a 140% increase in sales in the
last year, provides a simple and secure way for consumers to buy
goods and services online with its prepaid vouchers, available at
275,000 locations across Europe and South Africa, via mobile in the
UK and now also online in most territories.
A recent research showed Ukash's average customer in the UK is
in full time employment, has a bank account and a credit or debit
card but prefers alternative and safer payment methods to transact
online.
*VoIP (Voice over Internet Protocol) is a general term for a
family of transmission technologies for delivery of voice
communications over IP networks such as the Internet or other packet-switched networks.