20/04/10 -
Online retailers to cash in by accepting Ukash NEO
[226912]
Ukash, the world's fastest growing online cash-payments company,
is targeting retailers in the UK and Germany with its most
innovative product to date, Ukash NEO, which allows consumers in
these markets to shop online anywhere that MasterCard® is
accepted.
By featuring Ukash NEO on their websites, retailers will create
a lucrative new revenue stream as the payments company offers all
online retailers commission on every purchase made using Ukash NEO.
Ukash NEO also provides a unique proposition for targeting the huge
unbanked and cash markets, which retailers have historically had
difficulty in attracting due to limited access to internet
shopping.
Implementing Ukash NEO is simple and cost-effective as no
back-end integration is required. That is because Ukash NEO is a
prepaid virtual MasterCard® that allows consumers to shop
online using cash anywhere MasterCard® is accepted. So, to
benefit from the commission, all that retailers need to do is
feature Ukash NEO on their website. Ukash will reveal more
information at the Internet World exhibition at the end of
April.
Mark Chirnside, Chief Executive Officer Ukash, which has a
presence in 30 countries in six continents worldwide, explained,
"Ukash NEO makes shopping online inclusive to all consumers,
regardless of financial status, which has never been done before -
providing the perfect solution for consumers to shop anywhere
online with cash. We are offering retailers the chance to
capitalise on the demand in this market and to generate significant
revenue simply by offering our payment method to customers."
The maximum value for Ukash NEO in the UK is £200 and in
Germany is EUR 200. This can be spent with every major e-tailer in
the UK and Germany, which makes it ideal for sending to friends and
family, as it also functions as a universal gift card.
Ukash currently has the world's largest prepaid-cash issuing
estate of 420,000 points of purchase for its pin-based vouchers;
and the introduction of Ukash NEO into its range will enable the
company to benefit from the buoyant European Prepaid market of
online gifting and corporate prepaid programmers.
www.ukashneo.com
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