28/04/09 -
New Ukash site drives sign-up campaign.
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Ukash launch new interactive website across UK, European and
South African markets; site will benefit the growing base of
Ukash-accepting online shops.
Online cash payment provider Ukash, has given its global
consumer website a facelift to create an interactive new platform
and tailored interface for its UK, European and South African
markets.
Created by London-based digital agency (untitled), the new website
is a step towards refreshing the Ukash identity and increasing
consumer interaction. The revamped website also provides access to
online issuing, allowing customers in most European territories to
get Ukash whilst they're online.
Combining easy navigation with animated guides to purchasing and
spending Ukash prepaid vouchers, which consumer research last
autumn revealed was the primary reason for a customer visit, the
site is designed to enhance the Ukash offering and increase
customer loyalty.
The Ukash website allows users to customise the content by
country and language independently. In addition the personalised
'My Ukash' page includes tailored avatars, exclusive offers and
localised mapping content. Dedicated support content, detailed
FAQs, and an integrated Google Maps-based store finder also combine
to give users the answers they need for a seamless customer
experience.
From a business perspective an advanced reporting and statistics
facility provides Ukash with greater customer relationship
management capabilities that will in turn benefit the growing base
of Ukash-accepting online shops.
Paul Coxhill, marketing director, Ukash said, "The new website
has been a fantastic tool in strengthening our brand identity,
engaging our customers with the Ukash solution and improving
usability. At the moment we have increased customer registration
rates with 500 more signing-up every day since the new site
launched. This supports our customer profiling for targeted
marketing activity and online promotions with our merchant
partners."
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