03/07/09 -
Ukash partners with Caixa Galicia for first trial
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Europe's fastest growing online payment solution, Ukash has
become the first e-cash provider to secure distribution through ATM
machines in Spain. Ukash has partnered with Caixa Galicia, one of
Spain's largest banks and TelePay as its processing partner, to
pilot the roll-out of its e-cash vouchers through 950 ATMs, before
expanding this service to other major banks in the country. As a
result over two million Caixa Galicia customers and card holders of
other banks will be able to purchase Ukash through Caixa Galicia
ATM machines across the country.
Spanish consumers who are nervous about entering financial
details online when shopping, paying for services and gaming online
have the more flexible option of using e-cash instead. In addition
to purchasing Ukash vouchers from traditional retail outlets
consumers will now be able to do so from Caixa Galicia ATM machines
using the bank's debit and credit cards as well as cards from other
banks.
Consumers simply select 'other operations' from the ATM menu,
where they will be given the option "TelePay Internet Payments -
Ukash" to buy a Ukash voucher, enter their required value and
authorize with their card pin code. A printed voucher will then be
dispensed from the machine with a secure 19-digit code to be used
for transactions online.
Ukash's partnership with Caixa Galicia marks a significant
milestone in the company's strategy to increase its distribution
channels to all banks in Spain and dominate the market. In October
2008 Ukash signed a deal with telecommunications giant
Telefónica, to increase its points of purchase from
thousands of retail outlets to 70,000 traditional telephone kiosks
across Spain. Earlier this year Ukash also introduced online
issuance of it vouchers with Telepay through
Cuponesprepago.com.
Mark Chirnside, CEO, Ukash said, "The Ukash proposition has been
very popular in Spain amongst cash consumers and those who wish to
protect their identity when paying for transactions online. Our
partnership with Caixa Galicia will significantly increase our
points of purchase in Spain and enable us to reach more consumers.
Spain is a very important market for Ukash and we are intent on
investing in expanding our offering across the country. A
successful pilot with Caixa Galicia will provide scope to extend
our offer to other major banks in the country."
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