22/06/09 -
Ukash proves a safe bet for fans of Royal Ascot
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Leading online payment solution Ukash has seen a 50% jump in the
value and volume of redemptions as gamblers have come out in force
and enjoyed a flutter at Royal Ascot.
Over Royal Ascot week, Ukash saw a surge in the redemption of
its vouchers - which allow consumers to use cash to shop online -
as gamblers across the UK looked to make some money on the horses
and help ease the burdens of the credit crunch. Ukash, which is an
accepted payment method with leading bookmakers including Ladbrokes
and William Hill, allows consumers to bet anonymously and privately
online, meaning that there is no record on bank statements and no
risk of online fraud.
Ukash is also expecting to see plenty of activity over the next
two weeks as the sporting highlights continue. Brits were putting
their money where their mouths are and betting on the British Grand
Prix and the first British and Irish Lions test over the weekend,
and will be keeping a close eye on Wimbledon over the next two
weeks where fans will be hoping Andy Murray can defy the bookmakers
and become the first Brit to win at Wimbledon since Fred Perry in
1936.
Mark Chirnside, chief executive officer Ukash, explains why
punters are increasingly using Ukash: "Online betting continues to
grow in popularity as people enjoy the convenience of being able to
play from home, and providing a secure solution for payment makes
it even more attractive to users. By using Ukash consumers know
that they are completely free from the risk of identity theft and
online fraud as none of their bank details are shared. This is a
significant market for Ukash and we continue to see increased
activity and demand from our customers."
Ukash, which is based in the UK and is regulated by the
Financial Services Authority (FSA), has an existing global network
of 275,000 issuing points and is also available online in the UK.
Ukash currently processes several million transactions annually
with values in excess of €100m.
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