27/01/09 -
Ukashout shows outstanding growth just months after launch.
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The MasterCard-endorsed solution for easy payouts quickly gains
trust of industry and customers in initial quarter.
UkashOut, Ukash's solution to ease gambling and gaming payouts,
has recorded triple-digit transaction growth just a few months
after its worldwide launch in August 2008, as merchants and
consumers embrace the card - the only one of its kind available in
the market today.
UkashOut has registered outstanding performance, with take-up of
cards showing continued month-by-month growth and transactions
-loads and unloads- increasing by triple-digit percentages each
month.
The card is issued to customers by gaming and gambling
merchants, who benefit from increased loyalty as card holders are
directed back to the site every time they need to load their
UkashOut.
UkashOut, which launched with international partner Chilipoker,
has fast established itself as the pay-out method of choice for the
gaming and gambling industry. Backed by MasterCard, the card is the
most convenient and easiest way of processing payouts, providing
merchants with a reliable and hassle-free integrating mechanism,
particularly for merchants who already accept payments through
Ukash. Card holders enjoy faster payouts and the convenience of
having a MasterCard product, which can be used at ATMs and
mainstream POS.
Poker specialist site Chilipoker, which rewarded its premium
players with a UkashOut as part of the launch of the product, has
now rolled it out to a wider customer base. At the time of the
launch, Alex Dreyfus, Chilipoker CEO, explained "for a long time we
have wanted to offer a debit card that allows customers to withdraw
and deposit cash directly from a Chilipoker account. This project
has finally come to fruition thanks to Ukash and Mastercard."
Mark Chirnside, CEO of Ukash, reflects on the results: "We are
delighted but hardly surprised by the success of UkashOut. We
studied the market carefully before we came up with the most
convenient and reliable solution possible and were always confident
UkashOut would exceed the expectations of industry and customers.
UkashOut has major benefits to merchants, cost-effectiveness and
reliability being the key ones, and we expect the growth
continue."
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