22/07/2009

More consumers ‘go green’ with online shopping

As more and more shoppers turn to shopping online to find deals in the recession, the online retail market in the UK is expected to grow from £8.9billion in sales to approximately £21.3billion by the end of 2011.

And many consumers are making the claim that they have made the move to online shopping because it is "green," according to www.recycle.co.uk. Some say that shopping online is more eco-friendly as it eliminates the need to drive to the shops and carry loads of shopping bags. Others claim that many retailers leave their doors open during winter months which wastes energy, and many grocery stores house inefficient freezer units - all which seem irresponsible during tough economic times.

A number of studies have been conducted to attempt to answer the question of whether online shopping is actually "greener." One study in particular was conducted by Carnegie Mellon University which found that the www.buy.com e-commerce model for selling electronic products results in the consumption of 35 per cent less energy and carbon emissions than the traditional, in-store shopping model.

As more consumers turn to online shopping to "go green," Ukash enables more people, anywhere in the world to make payments online using cash while providing freedom from credit and debit card fraud and protecting personal identity.

www.ukash.com

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