15/09/2009

New Report Says Over half of UK population will shop online by 2013

The number of online shoppers will rise from 26.9m to 31.8m by 2013 - over half of the UK population - according to a report by eMarketer.

It says the most significant change in online shopping habits due to the recession has come from 14-17-year-olds, as their parents curb spending.

The report also predicted 72.5% of all web users would shop online this year, with the proportion increasing to 75.7% by 2013.

 

To read the full story visit: http://www.nma.co.uk/over-half-of-uk-population-will-shop-online-by-2013/3004414.article

 

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