Graham Cluley and his Sophos colleague Carole Theriault took to
the streets of Bristol armed with a camera to conduct a Vox Pop,
quizzing members of the public about their views on identity
theft.
However, they didn't just want opinions, they wanted hard data -
asking for names, dates of birth and e-mail addresses.
Despite the fact that everyone questioned had heard the term
identity theft, only one refused to give Cluley any personal
information. Everyone else gave up at least their name, with most
providing their date of birth and e-mail addresses as well.
Cluley claims that with more time and effort he could most
likely have wheedled additional information, such as addresses and
bank providers, out of his "victims."
The Vox Pop was conducted at the end of National Identity Fraud
Prevention Week, suggesting the campaign to raise awareness has not
been entirely successful, says Cluley.
Ukash is a globally recognised alternative payment method that
enables consumers to shop, pay and play online using cash. The
anonymity of buying and spending with Ukash vouchers means that no
financial details are required from the consumer, thereby
eliminating the risk of online identity theft.