The UK is Europe's largest online market with residents
averaging 33 hours per month online, according to the Daily Telegraph. And
new research shows that consumers are changing their habits and
they way they surf the net when it comes to e-commerce.
The first and most prevalent difference in the way consumers are
using the internet is that they are changing the way they conduct
searches through engines like Google. For instance, searches using
the term "luxury gifts" are down by 29 per cent versus last year,
while searches for Rolex watches are 33 per cent lower. Searches
for the term "designer clothes" are also down by 10 per cent.
On the other hand, shoppers are increasingly searching out
bargains and voucher codes online with terms like "voucher codes"
and "Topshop vouchers" up over 65 per cent. This is because many
items that can be bought online are at reduced prices which are not
offered on the high street.
As a result, online retailers have to alter the way they do
business online. At a time when people are more cautious with their
funds and are spending less time shopping,
e-tailers have to adapt their websites to provide
easy and seamless shopping experiences with zero hassle.
Changes to online retail sites such as faster online delivery,
voucher promotions on the homepage and posting easy-to-find product
reviews are just some of the ways e-tailers can
adapt their websites to ensure more consumers will be inclined to
use them.
Offering consumers an alternative payment method such as
Ukash is a way for online retailers to attract the
cash market and millions of consumers who don't shop online because
they don't have credit cards or are wary of inputting their
financial details.
Ukash is a safe way for consumers to make
payments online without having to submit private bank details. The
secure and unique 19-digit number on the Ukash
voucher assures payment when it is presented online at any of our
web partners.
For a full listing on where to get Ukash,
visit: www.ukash.com/find
And for a listing of which websites accept
Ukash, visit: www.ukash.com/spend
www.ukash.com