The famous sports betting and online gaming
emporio has signed up Ukash to reach the cash
consumer
Victor Chandler, one of the world's leading independent sports
betting and online gaming companies, has added online cash payment
solution Ukash as an alternative payment method on its sports
betting and gaming sites. The new deal will allow the online gaming
sites to tap into an £18 billion market from the largely
forgotten cash customer.
Gamers across the United Kingdom will now be able to use cash for
sports betting and gambling online at Victor Chandler using Ukash's
electronic cash voucher system - a quick and easy alternative
payment network that eradicates the need to disclose financial or
sensitive information.
The inclusion of the Ukash payment method on Victor Chandler's
sites will allow the business to tap into the 2.8 million UK adults
who do not have a bank account or credit card, as well as those who
do not wish to provide bank account details over the internet. The
cash customers will benefit from Victor Chandler's successful
online betting platforms that include casino and poker sites, and
betting on all major sports from football to horse racing to the
NFL and NBA.
"The cash customer is very important to the success of online
gambling and sports betting websites," says Mark Chirnside, CEO of
Ukash. "There will always be a very substantial group of people who
don't have or won't use their cards online so it's important for
companies like Victor Chandler to give the cash customer a payment
option. This is a perfect example of how Ukash benefits the online
merchant and the cash customer."
Victor Chandler, Chairman, said "I am delighted to be able to
offer the Ukash payment solution on my websites. The ability
to accept what are ultimately cash transactions will not only be a
huge benefit in the UK, but also in new territories for the Victor
Chandler business."
Victor Chandler was started in 1925, and began a rapid expansion
into countries outside the United Kingdom in 1975. It currently has
over a million customers in more than 160 countries.
Ukash's unique 19 digit cash vouchers are available from
thousands of convenient locations across the UK including retail
outlets and direct to mobile. Ukash vouchers can be redeemed on
hundreds of lifestyle, shopping, Voice over IP, social networking,
virtual worlds and gaming websites in more than 20 countries.