Ukash is advising consumers to increase safety when
shopping online, as survey reveals one in five online shoppers are
unsure whether they have been affected by fraud.
According to a poll from international online cash
payment solution Ukash, one in five online shoppers confess to be
"unsure" whether they have been affected by fraud, leading to
concerns that consumers are failing to keep a careful eye on their
online spending.
The survey, carried out by Ukash amongst 1,000 online shoppers*,
revealed that 95 per cent of UK shoppers surveyed view card fraud
and identity theft as a major concern. Of those, 14 per cent
confess to not taking measures to protect themselves from fraud.
The same study showed that 21 per cent of the respondents are "not
sure" if they have ever been a victim of online fraud.
Despite the credit crunch, online shopping continues to grow and
Ukash is advising consumers to increase safety when paying online.
Mark Chirnside, CEO of Ukash warns: "During these difficult times
customers are being more careful about what they spend their money
on, but it seems they are still not being watchful enough about how
safely they spend it. Online fraud is a real and continuing threat
and consumers can lose thousands of pounds as a result of identity
theft. Many of our customers have come to us after experiencing
fraud as they can spend online anonymously, without using cards.
But there are still millions of online shoppers putting themselves
at risk every day."
As an online payment method, Ukash offers a solution to the
problem of credit card fraud. Cash is exchanged for a prepaid
voucher containing a unique 19-digit number used to pay online. No
bank or card details are ever exposed and therefore the lingering
fear of credit card fraud is eliminated.
Ukash vouchers are available from convenient locations across
Europe and South Africa and can be redeemed on hundreds of
lifestyle, shopping, Voice over IP, social networking, virtual
worlds as well as gaming and gambling websites.
* Independent survey conducted in November 2008