Issues of online security are stalling the advancement of
e-commerce in Australia, according to online retailing and security
experts.
More often than not, in a case of online fraud, it is the
merchant rather than the consumer who is forced to absorb the
costs. According to the chief researcher at F-Secure in Australia,
when a consumer's credit card number is stolen and used to buy
items online, the store who supplied the items takes the fall as
there is no incentive for banks or credit card companies to solve
the problem.
The Australian Retailers Associations say they have been working
for years to lift the burden of fraud off merchants and as internet
shopping and e-commerce continue to become more popular across
Australia it is vital that both consumers and merchants use new
solutions that limit the possibility of online fraud.
Ukash works to protect merchants from online fraud by
eliminating the liability of credit card fraud as well as the
costs. Ukash protects online consumers from internet fraud by
providing them with the opportunity to make online payments to shop
and play online, securely and privately, using cash on thousands of
websites throughout the world. Ukash will be available to
merchants and consumers in Australia this summer. www.Ukash.com.