The desire for convenience has enabled Australia's online
shopping culture to grow despite tough economic conditions,
according to a new survey by online department store, dstore.
More than 8000 online shoppers, aged between 14 and 85, took
part in the survey, which indicated that the convenience of being
able to shop anywhere at any time was the biggest motivating factor
for more than 40 per cent of respondents.
Dstore CEO, Andrew Cooper, said the company had conducted the
research in order to better understand its customer needs.
"Understanding our customers is a top priority because it allows
us to maintain our status as a market leader in online shopping.
Until now we have been reliant on smaller scale, inferior research
involving much smaller sample groups, so it is very exciting to
have comprehensive, relevant data," Cooper said.
The surveyed shoppers said that being able to see the total price
of items straight away and compare goods efficiently was important.
Feedback also demonstrated that online shoppers placed high
importance on saving time to spend doing more important things.
Although some people assume that to shop online users need to be
"savvy with technology," Cooper insisted that "this is simply not
the case. Online shopping is also a great option for anyone who
can't drive, disabled persons and people who live in rural
areas."
Ukash is committed to allowing everyone to shop online, and its
globally recognised alternative payment method was launched in
Australia in July 2009. Ukash vouchers enable consumers to shop,
pay and play online using cash and one of the major benefits of
using Ukash is that you do not need to have access to a bank
account or credit card to shop online.
Also, the anonymity of buying and spending with Ukash means that
no financial details are required from the consumer, enabling
people to shop online without concern for the continued risk of
online identity theft.
www.ukash.com