14/12/2009

Ukash expansion continues with move into China

 

Ukash, the world's largest prepaid-cash issuing estate, has announced its new partnership to introduce Ukash online issuing to customers in China for the first time. This marks further steps in Ukash's strategy to make online shopping accesible to everybody, anywhere in the world.

 

Already available in 26 countries and with more than 300,000 global physical issuing points, Ukash's  move into China is indicative of the company's rapid expansion and continued efforts to provide easy, controlled and anonymous online cash payments.

 

Through this partnership, consumers are able to order their unique voucher through an online 'pinshop' and pay using their China Union Pay branded debit card which is issued by all major banks in China.

 

Available in denominations of USD 5, 10, 20, 30, 40, 50, online bank transactions are secured by a mandatory physical security device, which ensures consumer details are kept completely safe whilst acquiring their Ukash vouchers. Ukash vouchers are issued in USD directly from a customer's CNY bank account and conversion details are shown onscreen.

 

Mark Chirnside, chief executive officer, Ukash said: "A lot of digitally nervous consumers are reluctant to shop online, fearful of revealing their financial details and becoming victims of online fraud in the process. This makes Ukash increasingly relevant, as it guarantees consumer safety when playing, shopping or paying online. The expansion of our online issuing function means that customers in China can now benefit from making payments online with the ease and simplicity of Ukash vouchers, with full financial anonymity and without ever having to set foot inside a store."

 

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Smart Voucher Limited. (of which Ukash is a trading name) is authorised and regulated by the Financial Services Authority in the United Kingdom as an electronic money institution. This regulation has been passported to all other countries in which Smart Voucher Ltd operates, with approval from the relevant local regulator. Smart Voucher Ltd (trading as Ukash) FSA register number: 900007, Company Number 4202050 registered in England & Wales at 5-7 Tanner Street, London, SE1 3LE, UK.

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