23/11/2009

Ukash goes live on Pokerstars.com in South Africa

World's largest poker site extends deal with Ukash for consumers in South Africa to pay online securely using cash.

PokerStars.com, the world's largest poker site, has chosen Ukash, which has the largest prepaid cash-issuing estate in the world, as the alternative payment method of choice for its South Africa operation, allowing consumers to place bets safely online using cash.

Ukash is long established in the South Africa market and now hundreds of thousands of PokerStars.com users in the country will be able to choose Ukash as their favoured payment method; allowing consumers to pay online securely and anonymously using cash, instead of having to use credit or debit cards. Poker players can benefit from the anonymity and added security of not needing to input their financial details online, reducing the risk of card fraud and identity theft.

With rising consumer sensitivity around anonymity and sharing personal financial information on poker and other gaming and entertainment sites, the Ukash e-cash solution appeals to millions of digitally excluded customers without credit or debit cards, as well as those who simply prefer to use cash. The popularity of Ukash continues to grow and it is now available in shops and online in 26 countries, with more than 300,000 physical issuing points globally.

Mark Chirnside, chief executive officer, Ukash said: "PokerStars is a market-leading company and a global giant in the poker market. Ukash is already well established in South Africa and we are pleased to be extending our existing global partnership with PokerStars by offering our payment method to its customers in this market. As a company, Ukash continues to sign strategic deals around the world as we extend our global footprint, in the pursuit of making online shopping available to anybody, everywhere in the world."

PokerStars is the world's largest poker site, with millions of members worldwide, and in 2009 it broke the Guinness World Record for holding the largest ever online tournament. It offers many different popular poker games including Texas Hold'em, Omaha, Stud, Draw poker and mixed game variants.

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