12/01/2010

Online dating soars as temperatures plunge

As millions of Brits find themselves unable to make it to work because of the treacherous conditions, there has been an unforeseen effect - in the form of a reported surge in the number of people exploring online dating agencies.

Numerous dating sites have witnessed an unprecedented increase in traffic over the past week, as singletons tire of daytime television and instead turn their attention to finding a new partner via the internet.

Ukash, which is accepted at various online dating agencies, has also reported a rise in voucher redemptions at dating websites during the cold snap - with an increase in volume of 35% between 20 December 2009 and 10 January 2010.

Ukash is an alternative payments method that allows consumers to shop, pay and play online using cash. As online card fraud and identity theft continue to grow, those wishing to look to romance to stave off the cold can do so easily, securely and anonymously by using Ukash vouchers, available from over 300,000 purchase points and online via Ukash's secure website in selected European territories.

For more information about Ukash, visit www.Ukash.com.

 

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Smart Voucher Limited. (of which Ukash is a trading name) is authorised and regulated by the Financial Services Authority in the United Kingdom as an electronic money institution. This regulation has been passported to all other countries in which Smart Voucher Ltd operates, with approval from the relevant local regulator. Smart Voucher Ltd (trading as Ukash) FSA register number: 900007, Company Number 4202050 registered in England & Wales at 5-7 Tanner Street, London, SE1 3LE, UK.

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