Ukash, the fast growing global e-commerce
payment solution, has today announced the introduction of the Ukash
payment method onto PokerStars.com, the world's largest poker site.
This collaboration is part of Ukash's continued effort to bring
easy, controlled and anonymous online cash payments to anyone from
anywhere in the world.
Millions of PokerStars.com visitors will now be able to make
online payments for their games using cash instead of credit or
debit cards. Poker players can benefit from the anonymity and added
security of not needing to input their financial details online;
reducing the risk of card fraud and identity theft.
With rising consumer sensitivity around anonymity and sharing
personal financial information on poker and other gaming and
entertainment sites, the Ukash e-cash solution will open online
gaming to millions of digitally excluded customers without credit
or debit cards, as well as those who simply prefer to use cash.
Mark Chirnside, chief executive officer, Ukash said: "This deal
with PokerStars is just another step towards our goal of enabling
anyone, anywhere in the world to reap the benefits of using cash as
a payment method online. E-cash is the global way forward for
online entertainment and commerce. It is the only guaranteed way
for online players to make payments on poker sites completely
anonymously and securely, without ever having to worry about
fraud."
"We are excited about this new partnership with PokerStars,
which shows the value and demand for the Ukash proposition,
allowing online merchants to offer a solution that reduces the risk
of credit card fraud on their sites as well as opening their
services up to a broader cash consumer."
PokerStars is the world's largest poker site, with millions of
members worldwide, and in 2009 it broke the Guinness World Record
for holding the largest ever online tournament. It offers many
different popular poker games including Texas Hold'em, Omaha, Stud,
Draw poker and mixed game variants.
Ukash, which is available in the UK, mainland Europe, South
Africa and Australia has an existing global network of 275,000
issuing points and can be obtained online in Australia, Belgium,
Sweden, France, Spain, Russia, Poland, UK and the Netherlands. The
online issuance of Ukash vouchers allows consumers to make easy,
private and secure online payments any time of the day from
virtually anywhere in the world.
www.ukash.com