21/01/2010

RouteTrader call on Ukash to allow customers to buy minutes online using cash as VoIP market continues to grow

Ukash, the world's fastest expanding prepaid-cash issuing estate, has signed a deal with RouteTrader, to enable anybody with cash to access one of the world's most successful voice trading websites.

RouteTrader is an online community of voice operators that trade voice minutes through a web-based portal. With similarities to the stock exchange, call time is placed onto the 'trading floor' by Tier 1&2 minute generators which can then be purchased by customers in a secure and regulated manner. By engaging with Ukash, RouteTrader has created an improved and efficient route to market for all traders from all Tiers of the VoIP supply chain and users will benefit from this increased choice in payment options.

Now that Ukash is live with RouteTrader, VoIP sites, call shops and voice traders globally can buy call time immediately as Ukash provides a guaranteed token of payment. As Ukash is a real-time, secure funds payment mechanism, there is no waiting for funds to clear before minutes can be purchased from RouteTrader, so telecoms operators can use their call time immediately.

To use Ukash with RouteTrader, which is a members only trading platform, consumers login to their RouteTrader account, select the banking option and click the 'Ukash' button. By simply inputting the unique 19-digit Ukash code along with the monetary value of the voucher, call time can be obtained easily and quickly from RouteTrader.

RouteTrader accepts vouchers in GBP, EUR or USD and its partnership with Ukash means that customers can now buy their minutes safely, securely and anonymously using cash, as well as often benefiting from a lower transaction cost than that of many other payment mechanisms when buying call minutes.

Ukash has significant experience in the global VoIP market and, as well as working with big players within the telecoms industry, benefits from an extensive network of resellers. This is another growth market for the alternative payment provider, which is dedicated to allowing anyone to shop, play or pay online using cash, regardless of where they are in the world. Ukash vouchers can be easily obtained from over 300,000 physical purchase points, online through Ukash's secure website, or via its approved reseller network - for which more information is available at www.Ukashbusiness.com/resellers.

Mark Chirnside, Chief Executive Officer, Ukash, said: "We are pleased to have partnered with RouteTrader, which is an innovative, forward-thinking company. VoIP is an exciting and dynamic market and our technical systems allow partners to engage with a new range of customers, as well as providing existing users with a safe and secure payment option. As demand for purchasing call time via the internet continues to grow, Ukash's offering is increasingly relevant, and by allowing people to use cash to spend online we are opening up the market to a far wider audience."

www.Ukash.com

 

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Smart Voucher Limited. (of which Ukash is a trading name) is authorised and regulated by the Financial Services Authority in the United Kingdom as an electronic money institution. This regulation has been passported to all other countries in which Smart Voucher Ltd operates, with approval from the relevant local regulator. Smart Voucher Ltd (trading as Ukash) FSA register number: 900007, Company Number 4202050 registered in England & Wales at 5-7 Tanner Street, London, SE1 3LE, UK.

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